The more i think about Microsoft’s new business model the more I like it.

  • Customers win because they buy items cheaper. A 2-3% saving is as good as what you get from a cashback rewards card.
  • Advertisers win because they are guaranteed to make money. No more click fraud. No more paying for clicks without converting to sales.
  • Microsoft wins because they could increase search market share. Im not sure how successful this will be but it will have at least some impact on Microsoft’s share of the search market.

 Disclosure: I own shares of Microsoft